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Sergio Gonzalez is not your typical real estate agent. The longtime resident of Westlake Village is redefining the way real estate is bought and sold - and the results are stunning. SG Associates, the luxury real estate firm founded by Sergio and his wife Galen.
We knew there had to be a better way to market luxury homes. The Conejo Valley is home to many of world’s most distinguished properties, but you would never know it by the way they’re represented on the market. At SG Associates, we believe that every home has a story, and it is our job to tell that story in a meaningful way. You are not cookie-cutter, and neither is your home.
In a traditional setting, each real estate agent is personally responsible for virtually every aspect of marketing a home. However, not every agent is able to invest in the type of comprehensive marketing each home deserves. Consequently, most properties are marketed in a standard way regardless of their unique heritage.
SG Associates has solved this problem by building it’s own in-house team of brand strategists, designers, writers, and film-makers. Historically, a team of this caliber was only found in an advertising agency. At SG Associates, every agent has full access to these creative resources. The result? Every property is afforded its own unique marketing strategy complete with personalized branding, website, film, printed materials, and more.
Lindero and Russell Ranch Road